JUMPFROMPAPER / 2025
JumpFromPaper
Bringing a playful product into everyday stories through social content, video, and creative experimentation.
A distinctive product. A moving story.
My work across Instagram and TikTok combines content creation, trend research, community engagement, and performance tracking. Product stories—from travel bags to the Spaceman Backpack—explore the bags’ distinctive appearance through real-life situations and playful creative treatments.
- Social content strategy and brand voice
- Video concepts, content creation, and storytelling
- AI-assisted creative workflows with hands-on editing and art direction