Head of Social Media

Embarking on the journey to establish JumpFromPaper Instagram and TikTok accounts was both a challenge and an opportunity to blend creativity with strategic planning. 

One of the standout projects was the introduction of the Travel Bag. We created a video that highlighted the bag’s unique design, functionality, and versatility. By showcasing real-life scenarios and user interactions, we were able to connect with viewers on a personal level, resulting in increased engagement and brand recognition.

We started TikTok from scratch and I was entrusted with the task of not just creating content but also defining the brand’s voice on a platform known for its dynamic and fast-paced nature.​

The process began with in-depth research into TikTok trends, understanding the platform’s algorithm, and identifying the target audience’s preferences. With this foundation, I developed a content strategy that emphasized storytelling, visual appeal, and consistency.​

One significant milestone was the promotion video for the Spaceman Backpack. Through creative shots as user-generated content, we built a narrative that resonated with the audience, leading to a surge in followers and positive feedback.​

Throughout this journey, my role encompassed content creation, trend analysis, community engagement, and performance tracking. By continuously adapting and refining our approach, we transformed @jumpfrompaper’s TikTok presence into a vibrant and interactive community.​

This experience not only honed my skills in social media management but also reinforced the importance of authenticity, creativity, and adaptability in digital storytelling.​