Head of Social Media

Embarking on the journey to establish JumpFromPaper Instagram and TikTok accounts was both a challenge and an opportunity to blend creativity with strategic planning. See how we’re using AI to hack Social Media videos.

One of the standout projects was the introduction of the Travel Bag. We created a video that highlighted the bag’s unique design, functionality, and versatility. By showcasing real-life scenarios and user interactions, we were able to connect with viewers on a personal level, resulting in increased engagement and brand recognition.

We started TikTok from scratch and I was entrusted with the task of not just creating content but also defining the brand’s voice on a platform known for its dynamic and fast-paced nature.​

The process began with in-depth research into TikTok trends, understanding the platform’s algorithm, and identifying the target audience’s preferences. With this foundation, I developed a content strategy that emphasized storytelling, visual appeal, and consistency.​

One significant milestone was the promotion video for the Spaceman Backpack. Through creative shots as user-generated content, we built a narrative that resonated with the audience, leading to a surge in followers and positive feedback.​

Throughout this journey, my role encompassed content creation, trend analysis, community engagement, and performance tracking. By continuously adapting and refining our approach, we transformed @jumpfrompaper’s TikTok presence into a vibrant and interactive community.​

This experience not only honed my skills in social media management but also reinforced the importance of authenticity, creativity, and adaptability in digital storytelling.​