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Category: Creative Direction

AI as a Tool — Well, for Now

Meet the newest member of your creative team: artificial intelligence. If AI were a colleague, it’d be the ultra-fast intern who never sleeps – eager to assist, occasionally eccentric, but undeniably handy. Lately, everyone from graphic designers to filmmakers has been abuzz about AI’s capabilities. But rather than a mystical genius, think of today’s AI […]

Motion design, videos and animations

As the Creative Director, I lead the creative vision and direction for motion graphics, videos and animation projects. I develop original and compelling concepts that align with the client’s goals and expectations. In addition, I communicate and coordinate with the creative teams and stakeholders, and manage the project scope and resources.  I uphold the design […]

SYOK Podcast

Being the Head of Creative & Design is not just about leading a team, but also about shaping the vision, inspiring innovation, and driving the success of creative endeavours. This involves collaborating with various stakeholders, such as clients, executives, and other departments, to understand their needs and translate them into compelling creative solutions. In this […]

SYOK Universe (2022 – 2023)

In 2022, SYOK underwent a DNA rebrand to better reflect its mission as a provider of a one-stop lifestyle and entertainment platform in Malaysia. Being a multilingual digital platform that offers live radio, original videos, exclusive podcasts, articles and contests under one roof, SYOK caters for changing media consumption patterns for the audience. We believe […]

Astro Radio streaming mobile app (2018)

Long before we had our first mobile apps, Astro Radio was already paving the way for streaming applications. In fact, they were busy building their first radio streaming application. It’s been a long and winding journey, but Astro Radio has come a long way since then. Let’s take a look back at its first radio […]

hitz.fm website facelift (2015)

In the fast-paced world of the internet, staying ahead of the curve is essential. In 2013, hitz.fm underwent a remarkable transformation with its website redesign, emphasizing captivating video snippets and introducing innovative “page-breaks” to enhance the user experience. Building upon this success, the year 2015 saw a minor facelift that further revolutionized how we presented […]