In 2022, SYOK underwent a DNA rebrand to better reflect its mission as a provider of a one-stop lifestyle and entertainment platform in Malaysia. Being a multilingual digital platform that offers live radio, original videos, exclusive podcasts, articles and contests under one roof, SYOK caters for changing media consumption patterns for the audience.
We believe that design is not just about aesthetics; it’s about creating an immersive and engaging experience for our users. That’s why we’ve developed a design strategy called “SYOK Universe” – an approach that is aimed at providing our users with a cohesive, seamless, and personalized entertainment experience across all platforms.
SYOK Universe is built on three core design principles – consistency, personalization, and innovation.
Consistency is essential to building trust and creating a recognizable brand image. That’s why we’ve standardized our font, colour palette, and overall design language across all platforms. From the SYOK mobile apps to the HUAWEI Watch Series 3, and the SYOK website to the Astro Set Top Box, users will always know that they are interacting with SYOK, no matter which platform they are on.
Personalization is at the heart of everything we do. That’s why we’ve created a personalized recommendation engine that uses machine learning algorithms to understand your viewing preferences and suggest content that you’ll love. We also offer a “My Favs” feature that allows you to bookmark your favourite radios and podcasts, making it easier for you to pick up where you left off.
Innovation is key to staying ahead of the game and providing our users with the latest and greatest entertainment offerings. That’s why we’re always exploring new technologies and integrations to improve the SYOK experience. From the integration of the Astro Set Top Box to our partnership with HUAWEI Watch Series 3, we’re always pushing the boundaries of what’s possible.
Together, these three principles create a design language that is intended to make the SYOK experience highly immersive, engaging, and easy to use. It’s a strategy that we believe will help us to continue to provide the ultimate entertainment experience for years to come.
With this rebranding effort, SYOK has expanded its offerings beyond just Malay content, to include global content that speaks to a wider audience. This move was made in response to the ever-evolving entertainment preferences of their users, and to ensure that they continue to offer a relevant and engaging experience.
The brand identity features a bold colour palette of red, black, and white, which is used across all platforms and marketing materials to create a cohesive and recognizable brand image. The new tagline, “Home of Radio, Music and Podcasts” embodies SYOK’s commitment to providing its users with an unsurpassed entertainment experience, no matter where they are or what they’re doing. Whether you’re on the go or relaxing at home, SYOK offers an immersive experience that transcends traditional entertainment.