Available for new projects

About — The human behind the pixels

I'm a storyteller.

I design and build award-winning visuals that live beyond the screen. 25 years. 6 countries. One wildly consistent standard.
And here goes nothing.

Say Hello ↓ Behance ↗

15+

Years Exp.

🏆

Award Winning

15+ Years Experience

🏆 Webby Award 2012

🥉 NY Festivals Bronze 2007

✦ SYOK Universe

✦ Astro Radio App

✦ hitz.fm

AI Workflows & Pipelines

↗ rockstr.net

15+ Years Experience

🏆 Webby Award 2012

🥉 NY Festivals Bronze 2007

✦ SYOK Universe

✦ Astro Radio App

✦ hitz.fm

AI Workflows & Pipelines

↗ rockstr.net

The Story

My journey is like a cool playlist — full of hits.

I'm all about Digital Products & Creative Direction — the art of crafting digital magic. I grabbed that title before hitting the big 3-0 and have been on this creative adventure for over 15 years.

I'm a bit of an explorer. I love diving into the world of digital design, where things are constantly changing. From classic web 1.0 to the colourful craziness of today — and now AI and virtual reality adventures.

I've scored local and international design awards, led big projects like a champ, and I'm always learning something new. Every day feels like an exciting chapter in this digital adventure!

15+

Years in Digital Design

From Web 1.0 to AI workflows

International Awards

Webby 2012 · NY Festivals Bronze 2007

23+

Projects in Portfolio

Products, brands, campaigns & more

Based in Kuala Lumpur

Malaysia · Available globally

Craft & Toolbox

What I Do.

🎨

UI/UX Design

Figma · Prototyping · User Research · Wireframing · Design Systems · Accessibility

✦

Creative Direction

Brand Strategy · Campaign Concepts · Art Direction · Visual Language · Storytelling

▶

Motion Design

After Effects · Premiere Pro · CapCut · Runway · Animation · Video Production

◎

Illustration

Character Design · Icon Systems · Infographics · Brand Illustration · Digital Art

⚡

AI Workflows

Midjourney · Higgsfield · ElevenLabs · Runway · Prompt Engineering · Pipeline Design

📱

Social Media

Content Strategy · Short-form Video · TikTok · Instagram · Community Growth

Figma After Effects Midjourney SparkAR CapCut Runway ElevenLabs Premiere Pro Photoshop Illustrator Higgsfield WordPress HTML / CSS

Career Journey

The Playlist.

2025 — Present

Head of Social Media

JumpFromPaper

Leading social media strategy and AI-powered content workflows. Building pipelines using Midjourney → Photoshop → Higgsfield → CapCut for JumpFromPaper.

2022 — 2023

Creative Director / Head of Creative, Design & Marketing

Astro Radio

Led the SYOK Universe rebrand — directing UI/UX, motion design, brand identity and content design for millions of listeners.

2015 — 2022

Creative Director / Head of Design

Astro Radio

Oversaw creative across hitz.fm, Era.fm, Sinar.fm and the Astro Radio streaming mobile app. Led a team delivering products for millions of listeners.

2012

Senior Designer → Creative Lead

Airtime Management & Programming

Designed one of Malaysia's first major responsive radio sites, earning a Webby Award in 2012.