As part of the World Cup 2010 in South Africa, we have designed and developed a dedicated microsite.
During the 2010 World Cup in South Africa, football fever was at its peak as fans from all over the world awaited the greatest show on earth. In anticipation of this monumental event, a dedicated team of designers, developers, and content creators came together to create an immersive and engaging microsite called Football Mania – The Greatest Show on Earth.
The initial concept for Football Mania was to develop a cutting-edge Flash website that would showcase the latest news, match updates, player profiles, and in-depth analysis of the tournament. The aim was to provide football enthusiasts with a one-stop destination for all things related to the World Cup.
However, as with any project, challenges and constraints arose. Time became a crucial factor, and after careful consideration, the decision was made to pivot from a Flash-based site to an HTML-based platform. This change allowed for better compatibility across devices and ensured that football fans, regardless of their preferred browsing experience, could access the exciting content and features the microsite had to offer.
The Football Mania microsite became a hub of activity during the World Cup, providing real-time updates, match highlights, exclusive interviews, and engaging articles that captured the essence and excitement of the tournament. It was a place where fans could delve into the world of football, share their passion, and connect with like-minded individuals from every corner of the globe.
Despite the change in development approach, Football Mania – The Greatest Show on Earth successfully delivered an exceptional user experience to millions of football fans worldwide, keeping them hooked and informed throughout the tournament. The microsite proved to be a testament to the team’s dedication, creativity, and ability to adapt to evolving circumstances.
The memories and excitement of the 2010 World Cup still linger in the hearts of fans everywhere, and Football Mania played a significant role in capturing and preserving those magical moments. It served as a reminder of how the beautiful game has the power to unite and ignite passion among people from diverse backgrounds and cultures.
So, whether you were cheering for your home country, had a favourite player, or simply enjoyed the thrill of the game, Football Mania – The Greatest Show on Earth ensured that you didn’t miss a beat throughout the World Cup 2010.
The design was printed as a postcard in the Urbanscapes event titled “Fill in the Blanks”.
